Posts tagged “Social Media”

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How to Attract Followers to Your LinkedIn Page

Posted on 15th February 2023

LinkedIn is a great place for you to grow your audience. You have to make a great and professional first impression on your new and potential followers to keep them interacting with you, sharing your content and promoting you to their friends and colleagues.

Gaining followers when you first start out on any platform can be difficult, however these tips will be able to help you get ahead and start growing your LinkedIn followers quickly.

Here’s how you can attract followers on LinkedIn.

Attract Followers From Other Platforms

You can attract a following from your other established platforms (if you have any). This means that you’ll be able to promote your new LinkedIn profile on your other social media such as Facebook and Instagram, and encourage your followers from those platforms to also follow you on LinkedIn. This will give you an instant follower base, as you’ll have already loyal customers going cross platform to follow you.

How To Build Relationships On LinkedIn

Posted on 10th February 2023

LinkedIn is a great platform for building relationships, especially for B2B marketers. It is a platform that lets you connect with likeminded people in your industry and sector, which not only helps you make connections but also helps your business build a strong and supportive network of industry professionals.

If you’re looking to reach out on LinkedIn, here are some ways you can build relationships with other users on the platform.

Social Media and Digital Marketing Roundup

Posted on 9th February 2023

We’ve seen some new updates in the world of digital marketing and social media since the beginning of the new year, so let’s take a look at all the latest news and trends!

Instagram Update

In February, Instagram will update their home screen in order to ‘focus on simplicity’, according to CEO Adam Mosseri. Whilst the shop will remain, the tab will disappear. They’ll also be ensuring there’s a better balance for images and videos, compared to last years push for more video-style content.

How To Grow A Twitter Following

Posted on 8th February 2023

Twitter is a great platform to use if you want to see growth for your business. With it’s fast-paced nature, it is, of all social media, the best place to grow a following in a quick amount of time.

But how do you ensure that the follower you’re gaining are valuable to your business?

Curating your Twitter Business profile to target your specific audience takes more than just creating a profile, adding in your information and posting a few tweets here and there. You need to make sure you’re consistent on Twitter to ensure you’re getting the results you desire from the audience you would most like to target.

Here are some ways how you can grow your Twitter following.

How To Get More Sales On Instagram

Posted on 1st February 2023

Instagram is a great platform for e-commerce. If you’re creating content that is engaging and getting you some great interaction from your audience, the next step may be to sell on Instagram as a platform itself.

If you’re looking to sell on Instagram, or have started but aren’t seeing results, here are ways you can boost your sales strategy to get more conversions via Instagram.

Tips To Create The Perfect Social Media Profile

Posted on 27th January 2023

Getting your business some great graphics, copy and marketing strategies for social media are ideal ways to set yourself up for success, but without the perfect social media profile, you won’t bring in that loyal customer base and following that you desire.

Your profile needs to advertise your business to your audience in the best way possible. It will often be the first thing the audience will see when they find your business, or the first thing they’re greeted with when they click through from a promoted post or ad.

If you don’t know how to make the perfect social media profile for your business, here are some top tips to help you get started.

How To Create Engaging Reels

Posted on 19th January 2023

Instagram reels have become a huge part of marketing yourself on Instagram. They work like TikTok’s do – often short videos, made for many purposes, that bring in engagement to a user’s profile.

Your business can take advantage of the reels feature to market your business in a way that isn’t just static grid posts or Instagram stories.

If you want to create Reels but don’t know where to start, here are some tips on how to create engaging Reels for your business’ Instagram.

A Guide to Managing Your Facebook Ads

Posted on 11th January 2023

For business owners looking to grow their customer base, Facebook Ads is a great tool.

With the right strategy and management, you can reach your target audience quickly and efficiently.

However, without proper management, you could be wasting time and money on campaigns that won't get you any results.

Let's look at how to effectively manage your Facebook Ads.

Create your Social Media Plan for 2023

Posted on 23rd December 2022

2023 is right around the corner, so it is time to start thinking about your social media plan!

Social media is one of the most important tools for your business. It is how we engage and build trust with our audience. Attracting more customers, building brand awareness and generating more leads is essential for a successful business.

What is a social media plan?

A social media plan is a detailed strategy that outlines the steps to achieve your social media marketing goals. This plan contains everything from your list of social media channels and promotion tactics to the metrics you will track. Without a social media plan, you will have no way to organise what your audience will see and when they will see it. Planning your social media posts and campaigns in advance will help save you time and create a consistently strong digital presence across all your social media marketing channels.

Top Social Media Trends To Watch Out For In 2023

Posted on 2nd December 2022

As we move into the new year, it is time to start thinking about the social media trends that will dominate 2023.

Social media is steadily growing, with over 4.74 billion active users, which is a boost of 4.2% compared to the number of users reported the previous year. That means 59.3% of the world population is active on social media.

By keeping a close eye on the latest trends and understanding how they might impact your business, you can stay one step ahead of the competition, make a lasting impact, increase your brand visibility and maximise your results.

Finding Your Ideal Target Audience Using LinkedIn Search

Posted on 18th November 2022

With over 800 million users, finding your target audience on LinkedIn can be a daunting prospect. However, you will be able to discover them by using LinkedIn’s search feature.

LinkedIn’s search feature helps you to narrow down who you’re searching for with the many categories they have on offer. From location to current company, you can connect with the people that will add real value to your business as a whole.

Here’s how to use LinkedIn search in order to find your target audience.

People Search

If you’re not looking to follow businesses, then targeting your search by the ‘people’ category will help you discover a list of people related to your search term.

The Best Times To Post On TikTok

Posted on 11th November 2022

TikTok has grown massively in popularity in the last few years, with many businesses now seeing it as a great opportunity to market their businesses to a wider and younger audience.

With other social media platforms now trying rival TikTok’s success with their own take on what the app has to offer – think Instagram Reels – TikTok has remained able to hold its own in the changing climate of social media.

As TikTok becomes a bigger part of the marketing plan for businesses, there’s a need for engagement from the platform. But when should businesses be posting their videos onto the platform?

Here are the best times to post on TikTok.

Use Your Insights

Whilst there is an overall best time to post onto TikTok, it can vary based on your business, and what your analytics tell you.

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